Digital Marketing Strategy
Translate business objectives into a connected digital plan and customer journey.
- Digital strategy
- Campaign planning
- Media planning
- Conversion funnel
- SEO coordination
- Cross-channel planning
ExpertiseSix capabilities.
Six capabilities.
One connected growth system.
Each pillar represents a part of the operating model—not an isolated list of tools.
01Capability architecture
From strategy
to measurable execution.
Performance Marketing
Manage paid acquisition through budget, audience, creative and conversion decisions.
- Meta Ads
- Google Ads
- TikTok Ads
- Zalo Ads
- Budget allocation
- Creative testing
User Acquisition & App Growth
Connect Android and iOS acquisition to downstream product quality signals.
- Installs
- Registrations
- CPI / CPA / CVR
- DAU
- Retention
- ASO coordination
Measurement & Attribution
Make campaign and funnel performance observable across platforms and operating systems.
- AppsFlyer / MMP
- Google Analytics
- Event tracking
- Postbacks
- Funnel validation
- SDK coordination
CRM, Data & Automation
Build lifecycle and reporting workflows that reduce blind spots and manual work.
- CRM
- Email / SMS / ZNS
- Google Sheets
- Apps Script
- API integration
- Automated reporting
Growth Operations & Leadership
Align people, priorities, budgets and review cadence around measurable goals.
- KPI frameworks
- Budget ownership
- Workload planning
- Team coordination
- Stakeholder management
- Optimization cadence