Command Center
- Daily performance overview
- Risk priorities
- Action queue
← Independent Product
Independent Product · Personal Project
DADTrack
Marketing Data & UA Operations Platform
An independent product I built to explore how paid-media data, tracking, reporting and performance operations can work in a more unified workflow.
- Product type
- Independent personal product
- Relationship
- Not client or employer work
- Role
- Personal product concept and build
- Focus
- Marketing data · UA operations · automation
01
Why I Built It
Performance and UA work often involves fragmented data across ad platforms, tracking systems, dashboards and operational workflows. I built DADTrack independently to explore a more centralized way to work across those surfaces.
02
Problem Space
- Reduce fragmentation across paid-media monitoring and campaign operations.
- Make KPI visibility, source status and missing data explicit.
- Connect reporting context to an action-oriented operating workflow.
03
Product Concept
- Create one working environment for paid-media monitoring, campaign operations and marketing performance data.
- Normalize platform context before comparing performance signals.
- Automate repeatable operations while keeping final decisions human-controlled.
04
Current Product Features
Campaign Operations
- Campaign, ad group and ad structure
- Meta, Google and TikTok context
- Delivery comparison
Creative Intelligence
- Creative-code grouping
- Usage and placement review
- Creative quality metrics
Growth Analytics
- Funnel context
- Audience and GEO views
- Source availability
Control Layer
- Role-based access
- Approval gates
- Audit trail and workspace isolation
05
Operating Loop
- 01Connect & Normalize
- 02Read & Compare
- 03Review & Act
06
What It Demonstrates About Me
- DADTrack reflects how I approach marketing beyond campaign execution—combining performance thinking, measurement, data workflows, automation and product experimentation.
- My professional experience informed the problem space, while DADTrack remains a separate independent personal product.