← Professional Case Studies
CASE STUDY 01 · 12/2025 – 08/2026
App Growth through Performance & UA
Paid Media · App Growth · User Quality · Measurement
- Role
- Performance Marketing Leader
- Focus
- Acquisition · Funnel · Measurement
- Platform
- Android · iOS
01. Results & Scale
Cumulative downloads
As of 30 Jun 2026
Registered users
Jul 2026
Average DAU
11 Jun–10 Jul 2026
Paid Media was my direct scope; the remaining metrics show product scale during the period.
02. Challenge
Scale User Acquisition while maintaining control of CPI, CPA, CVR, and downstream user quality.
03. Role & Contribution
Performance & Paid Acquisition
Led day-to-day User Acquisition and Performance Marketing execution, with direct responsibility for Paid Media budgets, acquisition KPIs, campaign management, and optimization across Android/iOS.
Meta AdsGoogle AdsTikTok AdsApple Search Ads (ASA)
Measurement & Attribution
Managed measurement and attribution in AppsFlyer (MMP), including event tracking, postbacks, funnel validation, and coordination with Product and Development.
AppsFlyer (MMP)Event TrackingPostbacks & Funnel Validation
Data & Automation
Built an API-connected performance dashboard to consolidate Paid Media data, support near-real-time performance monitoring, automated reporting, and budget optimization.
API DashboardPaid Media DataAutomated Reporting
Project Evidence
Selected project evidence
Selected evidence from this case study.
