Monthly ROAS
Paid Media efficiency across Lead Generation campaigns.
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CASE STUDY 02 · 08/2024 – 09/2025
Growth from Lead Generation to Customer Value
Paid Media · CRM · Conversion · Retention
- Role
- Performance Marketing Leader
- Focus
- Lead Generation · Conversion · CRM
- Collaboration
- Sales · Content · Creative
01. Growth Outcomes
Active customer growth
Growth of the active customer base during the period.
Repeat purchase rate
Reflecting returning customers and post-conversion value.
02. Growth Problem
The goal was not only to generate more leads, but also to improve lead quality, conversion, and customer value after purchase.
03. Customer Growth Journey
- Acquire
Optimized paid media based on lead volume, conversion cost, revenue, and lead quality, reallocating budgets according to performance.
Paid MediaLead QualityBudget Allocation - Convert
Connected paid media with CRM and Sales to track the customer journey and improve conversion rates and lead quality.
CRMSales CollaborationConversion Rate - Retain
Tracked repeat-purchase and lifecycle signals, coordinating CRM, automation, and content to support long-term customer value.
Repeat PurchaseLifecycleMarketing Automation
Project Evidence
Selected project evidence
Selected evidence from this case study.