← Professional Case Studies
CASE STUDY 03 · 03/2021 – 06/2024
Managing Multi-Project Digital Marketing in an Agency Environment
Leading Digital Marketing across multiple clients and industries, connecting strategy, Website, SEO, Social, Paid Media and CRM to support each project's growth objectives.
Industry coverage
FinanceBeautyE-commerceEnergyLandscapingAutomotiveReal Estate
- Role
- Digital Marketing Lead
- Focus
- Digital Strategy · Integrated Digital · Paid Media · Team & Client Operations
01. Integrated Digital Marketing Scope
Managing and coordinating Digital Marketing work across project needs—from digital foundations to acquisition, conversion and customer communication.
SEO
Social
Paid Media
CRM & Automation
Analytics & Reporting
02. Digital Strategy & Execution
Building strategy, KPIs, audience, channel mix and delivery plans around each client's business model, budget and growth objective.
- Business Objective
- Audience & Funnel
- Channel Strategy
- Execution
- Optimization
03. Multi-client Operations
Project & Resource Planning
Allocate workload, priorities and resources across concurrent projects.
Cross-functional Execution
Coordinate Content, Design, Media, Sales and external partners to deliver the plan.
Client & Performance Management
Track KPIs, report performance and adjust strategy, budget and execution by project.
04. Scale & Delivery
Average Media Budget
Average advertising budget managed across the client portfolio.
Multi-channel Media
Meta · Google · TikTok · Zalo
Multi-industry Experience
Finance · Beauty · E-commerce · Energy · Landscaping · Automotive · Real Estate
Delivered integrated Digital Marketing across multiple clients while balancing strategy, channel execution, performance and team coordination.
Project Evidence
Selected project evidence
Selected evidence from this case study.
