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CASE STUDY 03 · 03/2021 – 06/2024

Integrated Digital Marketing across multiple business models

Digital Strategy · Paid Media · Integrated Digital · Multi-client Operations

Role
Digital Marketing Leader
Focus
Strategy · Media Planning · Conversion
Model
Agency · Multi-client · Cross-industry

Operating Scale

~US$30K

Average monthly advertising budget

Multi-client · Cross-industry

Digital Marketing operations across multiple clients and business models.

Meta · Google · TikTok · Zalo

Multi-platform paid media aligned with each client’s objectives and KPIs.

Website · SEO · Social · Paid · CRM · Automation

Integrated Digital work across multiple customer-journey touchpoints.

Operating Challenge

Each client had different objectives, budgets, KPIs, and customer journeys; the challenge was to turn business requirements into Digital plans that could be executed, coordinated, and measured.

Integrated Digital Operating Model

  1. Translate — Strategy

    Translated business objectives into a Digital strategy based on KPIs, budgets, audiences, and customer journeys.

    Business ObjectiveKPI PlanningCustomer Journey

  2. Orchestrate — Delivery

    Coordinated teams, clients, and resources across Website, SEO, Social Media, Paid Media, CRM, and Marketing Automation.

    Team & ResourcesClient CollaborationIntegrated Channels

  3. Optimize — Performance

    Optimized media plans, budgets, audiences, creatives, and funnels based on traffic, lead, conversion, and KPI performance.

    Budget AllocationCreative TestingFunnel Optimization
Project Evidence

Selected project evidence

Selected evidence from this case study.

TNA Group marketing and business solutions creative showing service categories and a growth message.
TNA Group service solutionsCore service groups delivered for businesses and clients.
TNA Group partner and client logo showcase creative.
Selected TNA Group partnersA view of the multi-client and multi-industry environment.
Next case studyVSET Group

Building a multi-channel Digital foundation and expanding into App User Acquisition

Strategy / Paid Media / UA / Measurement / Growth Ops
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