Execute
Executed and optimized Digital activity across multiple channels while monitoring KPIs, budgets and campaign performance.
Campaign ExecutionBudget MonitoringMulti-channel
← Professional Case Studies
CASE STUDY 04 · 03/2019 – 12/2020
Building a multi-channel Digital foundation and expanding into App User Acquisition
Multi-channel Digital · Performance · CRM · App UA
- Role
- Digital Marketing Specialist
- Focus
- Execution · Optimization · User Acquisition
- Model
- Multi-industry Group
01 — Digital Scope
Executed Digital Marketing across multiple channels, connecting content, advertising, CRM and customer-journey touchpoints.
- Website
- Social Media
- Paid Media
- Email Marketing
- Zalo
- CRM
02 — Performance in Practice
Optimize
Analyzed customer behavior and conversion funnels to refine audiences, content and campaign performance.
Customer BehaviorConversion FunnelPerformance Optimization
03 — App Growth Spotlight
VSInvest
Corporate Finance App · Android & iOS
Supported User Acquisition for VSInvest, while also participating in app testing and coordinating with internal teams and external partners during product rollout.
User AcquisitionAndroid & iOSApp Testing
Project Evidence
Selected project evidence
Selected evidence from this case study.
