← Professional Case Studies
CASE STUDY 04 · 03/2019 – 12/2020
Executing Digital Marketing Across Multiple Products in a Multi-industry Group
Hands-on Digital Marketing across multiple products and services in the VSET ecosystem, from Website, Social, Paid Media, Email, Zalo and CRM to app User Acquisition.
- Role
- Digital Marketing Specialist
- Focus
- Digital Execution · Paid Media · CRM · User Acquisition
01. Multi-channel Digital Execution
Hands-on Digital Marketing execution across multiple channels and products within the group.
Social
Paid Media
Email & Zalo
CRM
02. Performance & Funnel Optimization
Monitoring KPIs, budget and campaign performance; reading customer behavior and funnel signals to guide audience, content and media adjustments.
- Campaign Data
- Customer Behavior
- Conversion Funnel
- Optimization
03. VSInvest User Acquisition
Early User Acquisition experience for VSInvest on Android and iOS, with app testing and coordination across internal teams and partners.
Android & iOS
App User Acquisition
Product Collaboration
Project Evidence
Selected project evidence
Selected evidence from this case study.
